EXPERIENCE: Communication Plans

  • Instrumental in the development of image branding campaigns, which included logo, promotional collateral, and marketing positioning strategies.
  • Managed communication efforts for three product lines that represented 40% of company revenue.
  • Produced various communication materials, including brochures, proposals, presentations, newsletters, e-newsletters, success stories, and training manuals that improved company image and exposure. Designed and produced a regional newsletter that increased awareness and improved customer relations.
  • Wrote press releases and responded to media regarding general information and events.
  • Produced training manuals and directed training classes for company employees that resulted in increased productivity. Chosen to present a self-developed selling-skills workshop at the Division's annual conference after overwhelming success at local region meeting.
communication

"Rita developed all our collateral materials including the corporate website. Her organized nature and knowledge of computer systems greatly helped in streamlining our reporting systems. Based on her recommendations, the company was able to cut costs and reduce expenditures."

Bernie Kane, President
Kane and Associates