EXPERIENCE: Marketing Strategies

  • Developed and implemented effective marketing plans, introducing new products and identifying new markets that led to a 20% increase in growth.
  • Redirected a service line marketing strategy that resulted in a 50% sales increase.
  • Assisted in implementing a go-to-market strategy for new vertical market. Instrumental in the development of image branding campaigns and marketing positioning strategies.
  • Developed new programs and events that increased company revenue by 33%.
  • Introduced theme for a mature product line, used by product manager in a national campaign, which differentiated product from competition and resulted in increased sales and market share.
  • Exceeded sales forecast by identifying and developing key clients, receiving the prestigious Upjohn Academy Award.
marketing plans

"Rita developed a database, various promotional materials, a newsletter, and a website where none existed before. In addition, she increased our sponsorship support by 33%."

David Monkiewicz, Assistant Director
Texas Manufacturing Center