PORTFOLIO

  • Instrumental in the development of image branding campaigns, which included logo, promotional collateral, and marketing strategies. Managed communication efforts for three product lines that represented 40% of company revenue.
  • Coordinated the development of several web sites. This involved design, navigation mapping, building of interactive areas, and search engine optimization. Generated and maintained web site content.
  • Experience includes writing newsletter articles, case studies, proposals, website content, corporate and product brochures, press releases, and advertisements.
  • Extensive experience in planning various events such as informal meetings, international conferences, trade shows, trade missions, art exhibits, and large extravagant galas. One such event I coordinated received international recognition.
portfolio samples

"Rita contributed a number of marketing ideas to the sales team. She presented her ideas well, both verbally and written."

Dunc Himes, Manager (retired)
The Upjohn Company