PORTFOLIO: Branding Strategies
Instrumental in the development of image branding campaigns, which included logo, promotional collateral, and marketing strategies. Managed communication efforts for three product lines that represented 40% of company revenue.
- Corporate Branding
- Strategies include logo, website, letterhead, presentations, and collateral development. Instrumental in assuring that consistent styles used in collateral material by use of comprehensive style guides.
- Product and Service Line Branding
- Activities range from developing promotional themes, logos, brochures, and ads.
- Event Branding
- Developed the positioning, logo, letterhead, and collateral for an annual manufacturing conference.
"I got to know and appreciate how dedicated and resourceful Rita is so asked her to work with me on developing a new brand fro my company. This included a new logo, letterhead, and website.
Although my schedule often changed, she keep the project moving forward with patience and professionalism. She is truly a team player often going beyond the call of duty."
Ricardo Flores, President
Ba Consulting