Rita Trelewicz

Houston , TX 77063
713-419-3567 | rita@rtrel.com
www.rtrel.com

GENERAL QUALIFICATIONS

A marketing communication strategist with experience in project management, strategic planning, integrated marketing communication, website design, collateral development, event coordination, and business development. Track record shows increased revenue and customer base. Skills include the ability to manage multiple projects efficiently and motivating people as part of a successful group.

EXPERIENCE

MARKETING/COMMUNICATIONS

• Developed and implemented effective marketing/communication plans, introducing new products and identifying new markets that led to a 20% increase in growth. Redirected a service line marketing strategy that resulted in a 50% sales increase. Assisted in go-to-market strategy for new vertical market.
• Instrumental in the development of image branding campaigns, which included logo, promotional collateral, and marketing strategies. Managed global communication efforts for three product lines that represented 40% of company revenue. Handled communications for a product upgrade launch without previous knowledge of the product within 30 days notice. This included developing and writing the appropriate literature, newsletter article, press release, and website content.
• Led initiative to develop a cohesive branding image for company and product solution areas. Assisted in go-to-market strategy for a new vertical market by performing market research, developing presentations, creating collateral, and preparing sales training materials.
• Produced various communication materials, including brochures, proposals, presentations, newsletters, e-newsletters, success stories, and training manuals that improved company image and exposure.
• Managed external communications including e-newsletter, wrote press releases, and prepared presentations. Initiated, designed, and implemented internal employee newsletter that improved internal communication efforts.
• Introduced theme for a mature product line, used by product manager in a national campaign, which differentiated product from competition and resulted in increased sales and market share.
• Coordinated the development of several web sites. This involved design, navigation mapping, building of interactive areas, and search engine optimization techniques to increase organic search engine standings and increase lead generation.. Generated and maintained web site content.
• Exceeded sales forecast by identifying and developing key clients, receiving the prestigious Upjohn Academy Award.

PUBLIC RELATIONS/SPECIAL EVENTS

• Established and promoted a successful 3-day long, annual conference held for the first time in San Antonio . The conference received international interest with over 140 people in attendance the first year and a 15% increase in attendance the following year for the event hosted in Houston.
• Developed new programs and events that increased company revenue by 33%.
• Designed and produced a regional newsletter that increased awareness and improved customer relations.
• Wrote press releases and responded to media regarding general information and events.

MANAGEMENT/TRAINING

• Successfully supervised a staff of three to coordinate events, direct mail campaigns, and database development and maintenance.
• Produced training manuals and directed training classes for company employees that resulted in increased productivity. Chosen to present a self-developed selling-skills workshop at the Division's annual conference after overwhelming success at local region meeting.
• Initiated reporting process that streamlined financial/sales reporting and analysis.

WORK HISTORY

• Marketing Communications Consulting 2004 - present Marketing/Communications Project Manager, Houston
• Welcom (now Deltek) 2004-2005
• Texas Manufacturing AC/University of Houston 2001- 2003 Marketing Manager, Houston
• Kane and Associates 1997 – 2001 Marketing/Communications Manager, Houston
• The Upjohn Pharmaceutical Company (Now Pfizer) 1984 - 1996
• Marketing Manager, Houston (1990 - 1996)
• Hospital Consultant, University of Texas Medical School (1988 - 1990)
• Pharmaceutical Sales Representative, North Houston Area (1986 - 1988)
• Pharmaceutical Sales Representative, Essex County, NJ (1984 - 1986)

PROFESSIONAL AFFILIATIONS AND AWARDS

• TMAC Service Award 2002 for initiating and organizing the first annual Applied Manufacturing Conference.
• Upjohn Academy Award 1992 for exceeding sales forecast by identifying and developing key clients.
• American Marketing Association (2003 - present)
• Professional Development SIG, Publicity Manager & Web Management Team
• Only in Houston (2005 - present) Web Development Committee, Calendar Editor
• Project Management Institute (2005 - present)
• International Association of Business Communicators (1997 – 2004)
• IABC/Houston Web Content Coordinator
• Houston Area League of PC Users (2004 – present)
• Web Design SIG Leader - Presentations include: Search Engine Optimization, CSS, Website Planning, and Marketing
• Junior Chamber International – Houston Chapter (1989 – 2002)
• Consular Forum Chairman (2000), Outstanding Project of the Year Award
• Board of Directors (1990 – 1992) Silver Key recipient
• Awarded Certificate of Merit for successfully staffing and managing volunteers during a weeklong event.

EDUCATION AND TRAINING

• Marketing Communications Certification, University of Houston (1999-2000)
• Effective Speaking and Human Relations, Dale Carnegie (1991)
• Began MBA, University of Houston (1989), Economics Micro/Macro
• B.S., Texas A&M University (1984), 24 hours of Business/ Management classes

COMPUTER SKILLS

MS Office, Publisher, Front Page, Dreamweaver, HTML, CSS, Quark Express, Adobe PageMaker, InDesign, PhotoShop, Illustrator, Corel Draw, QuickBooks, Visio, and TeleMagic. (PC & Mac environments).